Compare and contrast Ducati's e-commerce strategies with those of Harley-Davidson as they were in 2003. Where did the companies use similar strategies and where were the strategies different? What were the differences in the typical customers of Ducati versus Harley-Davidson and how did these differences impact the major decisions in their respective e-commerce strategies?
How did these companies attempt to align their internal processes with their e-commerce strategies?
What kinds of e-commerce strategies do believe might be appropriate in the present day in light of the evolution of e-commerce platforms?