Use the knowledge of market management to analysis the, Operation Management

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Use the knowledge of market management to analysis the

Use the knowledge of market management to analysis the marketing environment of Penfolds (Australian wine industry). Including Marco environment trends (pilitical factors, legal factors, econimic factors, social factors, cultural factors and technological factors) and Micro environment trends (capabilities of the organization, consumer needs and buing behavior, competitive enviroment). As much details as possible.

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