Solved: Use of information technology in marketing, Marketing Management

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Use of information technology in marketing

Problem:

The organization that you work for is currently marketing products domestically (for this discussion board you may select any product that interests you). The company is interested in expanding globally but is unsure what other countries would be interested in this type of product. Senior leadership of the organization has asked you, as the marketing manager, to describe ways in which information technology can be used to help make this decision.

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Marketing Management: Use of information technology in marketing

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