Problem 1) As the V.P for Global Technology Development and Marketing, what criterion would you use when considering global product designs and marketing.
Problem 2) How would you determine whether to differentiate your business approach based on geographic location, the specific line of business or on functional diversity within markets?
Problem 3) Based on the rebirth of ethnicity as sometimes demonstrated by conflict between peoples, how would you counter the argument that technology drives consumers in the same direction regardless of differences? Is it possible to have a common product, single image and be successful while the world still has ethnic and cultural differences that seem, at times, to be growing?
Problem 4) What are some of the elements that make up BRANDS? How does local, International, and global brand differ?