1. Unlike consumer-focused salespeople, business-focused salespeople:
a. shorten the sales process time.
b. require customers to come directly to a retail store.
c. do not travel to customer locations.
d. call on other companies to sell their products.
2. The managers of Pork Farm Inc., a meat-packing company, want to create more consumer demand for the company's products that are not as popular as its competitors. They have a meeting to decide on the effective communication strategies that can be used to increase the popularity of Pork Farm Inc.'s products among customers. They want to do this by advertising their company's products. In this scenario, the managers of Pork Farm Inc. are developing the _____.
a. promotional strategy
b. price strategy
c. service strategy
d. distribution strategy