Problem:
We all understand the importance of keeping customers happy. After all, brand loyalty does drive customer retention and repurchase and therefore increases a company's revenues.
Select a company that you think has a good strategy for developing relationships with their customers.I would like my company to be Walmart. Describe and critique the company's strategy for developing relationships with customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider policies for:
* Handling customer complaints
* Providing information about new or existing products
* Placing orders
* Receiving any other feedback from customers
* Tracking an order
The analysis should then discuss what is good about the policies and what needs to be improved. The final section should include recommendations for improvements. Using the appropriate strategies from the textbook, discuss how the company can build customer relationships and/or capture value from customers. Suggest strategies that are not already in use.