1. Under which of the following conditions is the frequency the most important factor in media selection?
a) when there is high consumer resistnance to the product
b) when going into undefined target markets
c) when introducting flanker brands
d) when launching infrequently purchased brands
2. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
a) economic
b) cultural
c) political
d) technological