Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. WHat should the company do to maximize the program's chances of being sucessful?
a) demonstrate that the products will benefit both customers and the society in the long-term
b) focus on the efforts and costs incurred by the company to bring these "green" products to consumers
c) emphasize benefits to the consumer rather than environmental benefits
d) explain the rules and regualtions laid out by the governmental agincies to protect the environment.