Under Armour (is an advertising video) used product placements in "Any Given Sunday" to help promote the brand. This likely involved the company paying cash to the producers of the film so that they would feature the brand prominently. This type of arrangement is very similar to what your text describes as a:
1) public relations campaign
2) sponsorship of the NFL.
3) a large donation to charity.
4) sponsorship.
5) web-only video.
Sponsorship and PR
Under Armour, like many large companies uses public relations and sponsorships as part of its IMC arsenal. In this video case, you will evaluate some of the ways that Under Armour practices IMC using public relations and sponsorship.
Public relations is the marketing function that focuses on the relationships and communications that individuals and organizations have with other groups (called publics) for the purpose of creating mutual goodwill. Sponsorship is a cash or in-kind fee paid to an event or organization in return for access to the exploitable commercial potential associated with that event or organization.
ref: Arens, William F., and Michael F. Weigold. Contemporary advertising and integrated marketing communications. McGraw-Hill Education, 2017.