Discuss the relative merits and demerits of rating vs


Write short notes on the following with example:

(a) Semantic differential scale;

(b) Scalogram analysis;

(c) Likert-type scale;

(d) Arbitrary scales;

(e) Multidimensional scaling (MDS).

Discuss the relative merits and demerits of:

(a) Rating vs. Ranking scales.

(b) Summated vs. Cumulative scales.

(c) Scalogram analysis vs. Factor analysis.

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Operation Management: Discuss the relative merits and demerits of rating vs
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