Project Instructions:
- Make use of the report template provided to prepare a report of approximately 2,500 words in length. Follow the APA academic writing style.
- The report must critically analyze and identify the main areas as addressed for each option.
Introducing OPA! (PITA WRAPS) from Canada to Nigeria MarketBased on Marketing Mix Strategies.
Suppose that you are hired as a marketing manager to introduce this new product/service. Your work is to write a report consisting of the following:
a) Market situational/environmental analysis for this chosen product/service in the new market of destination including market size potential, segmentation, major target group(s), consumer behavior and their characteristics, and competition.
b) The uncontrollable market environments and constraints of introducing this chosen product/service once it is launched in the new market; e.g. culture, legal and restrictions, economy, trade restrictions and requirements, and etc
c) Suggested marketing strategies based on four elements of marketing mix: product (and brand positioning), pricing, promotion and distribution strategies, in order to introduce this new product/service to consumers in the new market..
d) The key success factors to make this product/service accepted and successful in the new market.
TABLE OF CONTENTS (Separate page):
1) Introduction
2) Market Situational Analysis of Opa Pita wrap Products in Nigeria
2.1 Market Size Potentials, Opportunities, and Segmentations
2.2 Target Markets of ABC and Their Characteristics in Indonesia
- Demographic (or Geo-demographic) Characteristics
- Psychographic Characteristics
2.3 Major Competitors of Cheese Products in Indonesia
3) Uncontrollable Market Environments and Constraints Affecting Opa pita wrap in Nigeria
3.1 …………………
3.2 …………………
3.3 …………………
4) Suggested ABC’s Marketing Mix Strategies to Enter Nigerian Market
4.1 ……………………
4.2 ……………………
4.3 ……………………
4.4 ……………………
5) Discussions and Suggestions for ABC’s Key Success Factors in Nigerian Market
5.1………………………
5.2………………………
6) Conclusion