Question 1) Explain the term ‘International Marketing’ with the help of two different countries prevailing international marketing scenario.
Question 2) Discuss various macro-international marketing environment factors with suitable examples.
Question 3) What do you mean by segmentation? Explain the process of International market segmentation in detail.
Question 4) Define Branding. Discuss types and functions of International Branding.
Question 5) What is International marketing communication? Explain important elements of International marketing communication.
Question 6) Discuss the factors to be considered before advertising
(a) Durable,
(b) Non Durable Goods and
(c) Services?
Question 7) Discuss the criteria to be taken care of while selecting advertising media? Explain with suitable example.
Question 8) What is meant by sales planning? State the determinants of sales territories and sales quotas.
Question 9) Describe with suitable examples, the methods of remuneration for sales force.
Question 10) Write Explanatory notes on the following.
a) Evaluating the sales force performance
b) Drafting the sales budget
c) Advertising and consumer behaviour
d) Advertising promotional scene in any country of your choice.