Assessment
Stakeholder Analysis and Mapping
Word Limit: 500 words and map
Task
Consider the models of stakeholder theory promulgated either by Freeman, Mitchell et al or Donaldson and Preston.Using one of these frameworks outlined in either the text or readings, construct a stakeholder map for an organisation with which you are familiar. You should include both internal and external stakeholders and be as comprehensive as possible. Using the model of stakeholder typology associated with your chosen framework, categorise these stakeholders appropriately. For example, on page 42 of the text , stakeholders are identified as dormant, demanding, dominant, etc.
Try to identify specific stakeholders that are currently being neglected by the current approach to business, especially those in the more influential categories (such as dominant, definitive and dependent). Then develop ideas on how you might correct the situation and engage more appropriately with these stakeholders. In no more than 500 words, summarise your approach to mapping and develop some initial engagement strategies for those neglected but more powerful stakeholders identified in the course of the process.
You will need to display both the map itself and the 500 word summary in a simple report format.
Rationale
The rationale of this early assignment is to ensure students are able to comprehend and apply to their workplace (or other organisation) a framework that is fundamental to their understanding of sustainability and to identify the interest groups that transcend the usual financial definitions of commerce to encompass both environmental and social concerns. Analyses from previous modules such as SWOT and PESTLE may prove relevant to this exercise.