Tracy has been asked to write a marketing plan for a new


1. Conduct a brief SWOT for the UML undergraduate program.  Be sure to include at least two factorsrepresenting each of the four major sections of a SWOT analysis, and be sure to label each factor to indicate which of those four sections it belongs in.

2. Tracy has been asked to write a marketing plan for a new restaurant. What content will she include in this plan? Be specific and relate your answer to a restaurant.

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