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Trace the evolution of the amazon business from the

Case Questions: Amazon 2016

1) Trace the evolution of the Amazon business from the company's launch to the case period of 2016. How did the company's strategy change over time? How did capabilities evolve? What value did it deliver to all stakeholders?

2) What is the logic of Amazon Prime? Kindle Fire? Fire Phone? Amazon content development?

3) If you were a traditional retailer, how would you respond to the threat from Amazon?

Case References:

-Business Model, Business Model Drivers

-Business Model and IT Capabilities: Beachboard

-SWOT analysis

-Business Model/Capability Evolution: in class

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