Topic: Building a Brand within the Automotive Industry
Write the Literature Review on given topic.
You should synthesize what the literature says about the topic. This includes comparing and contrasting ideas from the articles. You should include both practitioner type articles as well as peer-reviewed academic studies. Your research needs to include quality journal articles
First discuss building an automotive brand and how to position that brand. Please compare to what's in the textbook, to the articles you use for the Lit Review and how the companies branding to the public affects how people buy what type automobile. Then discuss how does companies position automobile branding in a static market compared to a thriving market (for example, luxury brand or eco-friendly cars).