Assignment Task:- To create an Innovative Marketing Plan for a Business Idea to launch it successfully in Ireland. The Business Idea which we have chosen for this assignment is:- "Generate Electricity through friction and Vibration on Roadways and Railways". "The idea is to create a panel which can be inserted inside the roads, footpaths and railway tracks which can generate electric energy through friction and vibration caused by moving of cars, cycles, trains and even through the vibration or friction created by the people which walk on the footpaths". The idea should be unique and should include the following requirements:-
• Requirement In the role of marketing entrepreneurs learners will need to develop a Marketing Plan for an innovative/sustainable/ environmental product or service of their choice in a growing sustainable market they have identified and researched. This project needs to be a feasible idea. Learners must undertake market research, identify trends and analyze in depth their market findings. Learners must present marketing recommendations in order to launch their sustainable product/service into the European Union market preferably Ireland. This product/service might not be patented yet. Learners are encouraged from the beginning of the module to develop ideas that would stem from the contemporary issues presented during the course such as; Green Marketing, Societal Marketing, Cause related marketing, Marketing to the poor, Entrepreneurial marketing, Marketing on the Internet, Ethical Marketing, Marketing of Food, Marketing of Beauty
• Written Presentation Students should be independent learners and try to outline their own table of contents according to the research they carried out. Secondary research is a must and you are to develop a solid database of facts and figures that would justify your presence in the marketplace; Target Market, Positioning etc.. Primary research may be carried out in the form of qualitative research; focus group or in depth interviews with experts in the industry but it is not essential for this project. The outline below is only a suggestion and must be adjusted as requested; Introduction of the Product/ Service : Value Proposition to be emphasized, Market Analysis: Estimated opportunities and threats in the marketplace, STP - D: Segmenting-Targeting-Positioning-Differentiating with presentation of a Perceptual Map, Marketing MIX strategy - 4 or 7 Ps depending on the service dominance (Product/service - Price strategy - Place/Distribution strategy - Promotion Strategy - Processes strategy- People strategy - Physical evidence strategy). Students are encouraged to bring clarity to these aspects; Product benefits and attributes, Online- Mobile-social media strategies, Ethical/ sustainable dimension of the marketing strategy, Marketing Projections: with market demand and the sales projections for up to 3 years, Recommendations, Conclusions, References Note: - The ‘Footnote" referencing style which comes in Harvard referencing should be used while writing the document. There should be some relevant data from; "MINTEL" and "PASSPORT" database in the assignment, as it's an important and compulsory requirement suggested by the professor and college.