Why do some firms consistently outperform others?
This question gets at the source of sustained competitive advantage so I would like you to answer it from the perspective of each of the following two theories:
Structure-Conduct-Performance - (based on I/O Economics) - Porter (1980)
Resource-Based View of the Firm - Barney (1986)
In answering this question, I would also like for you to consider how these two theories relate to each other and provide a more complete set of insights for managers who want their organization to not just survive in the long run, but to flourish! How can managers use the relevant analytical frameworks for each of these two theories to help them to build and sustain competitive advantage?