Think about the major hotel chains that are now in the area. Examine their websites so you are familiar with the location and the services they offer. "Holiday Inn Express" on Rte 9W in Lake Katrine,( about 1/2 mile north of Adams Fairacre Farms), Hampton Inn and Marriott's Courtyard on Rte 9W (near the Hudson Valley Mall), Marriott's Residence Inn, (near the Marriott's Courtyard) and the Best Western Plus Kingston Hotel and Conference Center (formerly the Holiday Inn) on Washington Ave - (near the Thruway exit and uptown .
Who do you think is the target market for each of these hotels?
Are those hotels "Direct Competitors" ? Are any of them not direct competitors due to the target market they serve?
How do they differ in providing value? Do they offer any type of membership to earn points which would add more value to the consumer?
What are some "substitutes"? Are there campsites someone could use? What about Air B & B? Other substitutes?