Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Think about a specific brand that you use.
Identify the branded product and discuss the brands value proposition.
Describe the brand's current marketing mix (product, place, price and promotion).
How well does the marketing mix reflect, deliver and communicate the brand's value proposition.
What changes in the marketing mix would you recommend and why?