In a Marketing Management perspective, Concepts covered till date are:
Defining Marketing for the New Realities
Analyzing Consumer Markets
Analyzing Business Markets
Conducting Market Research
Identifying Market Segments and Targets
Addressing Competitive Dynamics and Driving Growth
Using your textbook, LIRN-based research and the Internet apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios:
As applied to your current professional career
As applied to enhancing, improving, or advancing your current professional career
As applied to a management, leadership, or any decision-making position
As applied to a current or future entrepreneurial endeavor.