Question: There are very few products and services that should not have a robust digital marketing effort as part of the overall marketing strategy. While there are many elements of a complete digital marketing effort, the overwhelming top dog is the web site, particularly the front, or landing, page.
Select a website front page (please let me know what website before you begin writing) that you believe to be best in class within its industry or market segment and support your position in detail along the lines described below. Make sure you include the site address within the assignment.
1. Site overall attractiveness
2. Ease of use/functionality
3. Integration and consistency with the firm's products, services, and other promotional activities
4. Presence of elements to drive repeat traffic
5. Marketing appropriateness of the website address
Paper should include at least eight hundred words and two cited references and cited material must be identified by quotation marks within the body of the paper and linked to the source using APA citation format.