Question: Product/Service: Realtor in a Boutique Brokerage
Target Market: The age demographic of 36 and younger & Gen Xers (age 37 - 51)
Create a digital marketing plan for your product or service. A list of some of the elements of such a plan are below, and even though not all of them will apply to every situation you should give careful consideration before skipping one or more of the elements.
1. Informational website or site component.
2. Brand website or site component.
3. Sales/transactional website or site component.
4. Service/transactional website (ordering, customer service, payment, scheduling) or site component.
5. Social network presence.
Run your digital choices though the diagnostic questions listed in the figure below prior to making a decision.