Theory of triple bottom line


Assignment:

Read the questions and explain your answers below.

Q1. If in a group, decide on who the leader is and brainstorm. Moreover, decide on one best CSR initiative of an organization within UAE/GCC and discuss the nature of such undertaking – give the name of the CSR initiative, what its objectives are, and how efficient it is according to some testimonials.

Q2. Apply the Theory of Triple Bottom Line (TBL) in such CSR initiative you have chosen. Are the three ‘Ps’ reflected in your chosen company’s CSR? How?

Q3. In the documentary of Etihad Airways on “Reducing Our Carbon Dependence” (Watch Video: Youtube- Etihad Airways - Reducing Our Carbon Dependence), explain how the three principles of CSR are applied. How can such CSR program capture the so-called sustainable development? Explain.

Your answer must be in 1000 words, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Theory of triple bottom line
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