Protect your intellectual property rights
Question: You are the CEO of Microsoft and understand the huge opportunity in the Chinese market. But China is also notorious for software piracy. What can you do to create a profitable business there AND protect your intellectual property rights?
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Evaluate management's decision on its use of vendors and spokespersons. Indicate the organizational impact of these decisions.
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What can you do to create a profitable business there AND protect your intellectual property rights?
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Apply the Theory of Triple Bottom Line (TBL) in such CSR initiative you have chosen. Are the three ‘Ps’ reflected in your chosen company’s CSR? How?
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