1. The term "traditional family" refers to a married couple and their own or adopted children living at home.
a. True b. False
2. Families pass through an orderly progression of stages, each with its own characteristics, financial situation, and purchasing patterns.
a. True b. False
3. The initiator is the family member who first recognizes a need or starts the purchase process.
a. True b. False
4. According to (US Census Bureau, 2011) table 5 in the PPT for Chapter-6, there about 78.85 million “non-family households” in America.
a. True b. False
5. A multigenerational family is a family household containing at least two adult generations.
a. True b. False
6. A group whose presumed perspectives or values are being used by an individual as the basis for his/her current behavior is called a reference group.
a. True b. False
7. Brand communities cannot add any value to the ownership of the product or build intense loyalty.
a. True b. False