1. The technology segment of the general environment includes:
a. technology issues in the broad macro environment and how they provide opportunities and/or threats to the focal firm.
b. technology issues in the industry environment and how they provide opportunities and/or threats to the industry
c. technology issues in the firm and how they provide opportunities and/or threats to the focal firm.
d. none of the above
2. GDPEST analysis:
a. generally starts with identifying relevant changes in the environment and then analyzing how relevant changes in the environment are opportunities and/or threats to the firm or industry being analyzed
b. focuses on analyzing and assessing the attractiveness of the industry in which the focal firm competes.
c. focuses on analyzing and assessing the the firm's resources and capabilities
d. all of the above.
3. The level of analysis for the General environment is the _____ level:
a macro
b industry
c firm
d resource / capability
4. An example of issue in the economic segment of the general environment is _____.
a. a recession
b. poor industry profitability
c. poor firm profitability
d. none of the above