1. Many surveys confirm the public’s perception of CEO’s of large corporations as illustrated in the survey highlighted in the Introductory lecture notes. Why does the public have such a poor perception of our business leaders? Is this perception justified? How can our business leaders improve their public image? Explain.
2. Have you been inspired by a business leader? (Please do NOT name the business leader.) If so, what did he or she do to gain your admiration? Or, was it an individual characteristic that the business leader possessed that gave you such a positive impression of him or her? Please explain.
3. Become an advocate for either the consumer or the industry on tobacco. prepare an argument explaining the major reasons why you support either the conumer or the industry.