1. The Snowbird Ski Lodge attracts skiers from several New England states. For each of the following scales of measurement, provide one example of information that might be relevant to the lodge's business.
a. Nominal
b. Ordinal
c. Interval
d. Ratio
2. Restaurants sometimes provide "customer reaction" cards so that customers can evaluate their dining experience at the establishment. What kinds of decisions might be made on the basis of this information?
3. What kinds of statistical data might a burglar alarm company employ in trying to convince urban homeown- ers to purchase its product?