The shift from the transaction marketing paradigm
The shift from the transaction marketing paradigm containing concepts such as e.g. the marketing mix - to a relationship marketing paradigm. What does this mean? How do these paradigms differ, and why has this shift come about?
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a commuter airline makes lattes in the galley and sells them to passengers a regular latte contains a shot of espresso
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the shift from the transaction marketing paradigm containing concepts such as eg the marketing mix - to a relationship
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