The Internet has become a very popular tool for doing surveys. Based on articles from the Capella University Library, the course text, and your own personal knowledge, determine when and where it makes sense to use the Internet to do surveys.
The secondary research question based on the Cola Market from Unit 2 will be used in this discussion question. The soda company is contemplating the use of primary research and Internet surveys. What are the pros and cons of using this type of tool? What considerations are essential in the use of an Internet survey? Would Zoomerang be a good and reliable alternative option for the soda company?