You are the owner of a start-up company that offers the following products and serives. The production of supplements from organic raw materials, for body fitness. Delivering gym equipment to various businesses across the region. Lastly, physical fitness experts that offer training and educational seminars.
Based on the information above provide the following in your response:
a. Identify three individuals in your current personal and professional relationship networks that would be qualified target market prospects for your selected product or service.
b. For each B2B prospect, discuss the business they are in and define the ways in which the product or service will create value and meet their needs.
c. Explain the marketing channels and methods that you will use to generate additional demand and leads for your product or service.
d. Describe how you can enable your sales team to engage prospective clients to build customer loyalty and retention.
Please cite your references.