1. The primary goal of the managers of the firm is to
A. Maximize shareholder wealth B. Work as little as possible C. Consume excessive perks D. Make investment decisions that will benefit the manager
2. The production, promotion, and reclamation of environmentally sensitive products have come to be called:
A. Planned obsolescence. B. Green marketing. C. Anti-pollution. D. Recycling. E. Landfill kill.
3. Decision making in the international environment is __________ it is in a purely domestic environment.
A. Less complex than B. Less demanding than C. More complex than D. About the same as
4. Which of the following social events has had a significant effect on marketing?
A. The growing number of single-person households. B. The increasing number of Hispanics. C. The increasing number of women in the workplace. D. The growing number of people of retirement age who are continuing to work. E. All of the above.
5. From the graph below, which of the following is false?
A. The ending inventory for period IV is approximately 0. B. The inventory level increases during period I. C. Starting inventory for period I is greater than 0. D. There is unmet demand at the end of period II.
6. Corporate social responsibility reflects
A. The duties managers have to produce high quality products regardless of consumer demand. B. The obligation employees have to protect their organizations from those in the external environment that would do them harm. C. The social consequences of business success and the responsibility for some of the wider societal good. D. The growing movement toward establishing trade barriers with developing economies.
7. Many people view wine and cheese as complements. Suppose that the price of wine falls and that nothing else changes. As a result,
A. Both the price and quantity purchased of cheese would rise. B. The price of cheese would fall, and the quantity purchased of cheese would rise. C. The price of cheese would rise, and the quantity purchased of cheese would fall. D. Both the price and quantity purchased of cheese would fall.
8. Work-in-process inventory would normally include:
A. Direct materials in stock and awaiting use in the manufacturing process. B. Goods partially worked on but not yet fully completed. C. Goods fully completed but not yet sold. D. None of the above.
9. The primary advantage to using a standardization approach to marketing a product in the international arena is:
A. Minimization of marketing costs. B. More profit. C. Less service complaints. D. Less product returns. E. Standard budgets.
10. A stock with a beta of 1.5 will have a required return
A. Less than the market portfolio. B. Equal to the market portfolio. C. More than the market portfolio. D. Less than the risk free rate.
11. A marketing research firm decides the best method for achieving a client's research objectives would be to conduct a telephone interview using a questionnaire. This type of data collection approach would be classified as:
A. Survey research. B. Observation research. C. Experimental research. D. Qualitative research. E. Focus group research.