1. The primary advantage of buying a franchise over starting your own company is:
a. in the purchase of the franchiser's experience, expertise, and products. b. the fact it is much less expensive than doing your own business start-up. c. the extensive assistance offered in finding start-up capital. d. the absolute territory protection offered by all franchisers.
2. _______ is a technique in which a small firm marks down the price of a popular item below its normal price in an effort to increase customer traffic and to boost sales of other items.
a. Odd pricing b. Leader pricing c. Price lining d. Suggested retail pricing