Assignment: The traditional marketing 4 P's are product, price, promotion, and place. The new 4 P's described by Kotler and Keller include people, processes, programs, and performance. Compare and contrast these two different ways of viewing marketing.
The purpose of this assignment is to encourage students to read compare and analyze the course materials. Students are expected to respond to the weekly prompts provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignment should include a cover page, separate reference page, and should follow APA 6th edition formatting.