Subaru America is a mainstream automaker offering middle-line priced automobiles. They offer a lot of value for consumers. The company experienced phenomenal success into the 1980s, but had to redesign itself slightly with the introduction of the Subaru Outback to compete in the trendy SUV market.
1. How is Subaru using social media to help them remain competitive?
2. Explain how Subaru's sustainable business practices help make them more competitive.
3. According to the video, what is the fastest growing segment of the American auto market? In your opinion, what buyer forces are driving this trend?