1. The most important action necessary for global companies to capture cultural synergy and dominate non domestic markets is to make foreigners visible in front line sales positions of the host country.
True False
2. Which of the following IS NOT AN EXAMPLE of Survey Market research?
A. Telephone Interview B. Mall Intercept C. Internet Questionaire D. Focus Group E. One-way mirror
3. Which of the following problems is considered a chronic problem (and not a sporadic problem)?
a. 35% of customers that call a mortgage company are told to leave their phone number and that a company rep will call them back
b. Amazon's web's site suddenly goes down
c. 24 hours after a hurricane, customers that call their insurance agency are on hold for about 3 minutes longer than usual
d. A loyal and satisfied customer complained for the first time that the recent shipment came in late and some boxes were damaged.