Question: Sociologists make a profile of the attitudes of a group by asking each individual to rate his or her tolerance of people in particular categories. For example, members might be asked to assess, on a scale of 1-7, their tolerance of prostitutes, atheists, former mental patients, intellectuals, college graduates, and so on. The mean score for each category is then calculated and the categories are ranked from low to high. When 18 categories of people were ranked by a group of people who owned businesses and also by a group of college students, an rs of .753 between the rankings was found.