1. Marketing is a series of planning and management activities leading to a transaction between buyer and seller. T or F
2. The marketing mix is a group of uncoordinated functions that provide the basis for customer satisfaction. T or F
3. The activities of every key department-- accounting, research, production, and sales-- in an organization have an impact on the marketing program. T or F
4. The competitive environment contains all of the firms vying with each other by offering products and services to the same consumers or target market. T or F
5. A marketing plan is a blue print for action as well as a measuring stick for control. T or F
6. Marketing research is often done haphazardly due to the need for data gathering from a variety of sources simultaneously. T or F
7. Behavior segmentation focuses on whether people use or do not use a product, how often they use a product, how much of the product they use, and how loyal are they to the product. T or F
8. In a marketing plan, a positioning statement ought to be written in terms of how consumers will see the product. T or F
9. Maslow's hierachy of needs theory is partially based on the assumption that a satisfied need no longer motivates. T or F
10. Targeting means defininig subcategories of people with common characteristics that make up a market. T or F
11. If an environmental group such as the Sierra Club could use only one segmentation strategy to select its target market, it would probably pick a segmentation method that focuesed on lifesyle. T or F