The company you have selected for this term is one enterprise in a larger industry. An industry is a group of companies producing similar products or services (e.g., fast food, higher education, automotive, etc.). An industry is not limited to a small geographic area. Your Industry Analysis should consider the entire industry within the United States in which your company belongs. Include additional information about regional factors if appropriate.
The following subheadings are suggestions for organization of your memo (followed by sufficient and well-cited analyses):
• Industry Size and Growth Trends
• Maturity of the Industry
• External Economic Factors and their Effect on the Industry
• Seasonality
• Technological Factors
• Regulatory, Political, and Legal Concerns
• Competitive Environment and Changes in the Competitive Environment
• Key Challenge(s) Facing the Industry
• Company's Steps to Meet One Key Challenge