Whom does the salesperson represent? Is it the company or the customer? In so many sales situations, the salesperson falls in the middle between satisfying the company goals and his/her supervisor pressure to overachieve (by meeting or exceeding his/her quota) and satisfying customer wants. In different sales situations, customers undermine ethics to meet or exceed sales quota. How should the salesperson act if he is going through this struggle? What would you do if you are that salesperson? Would you take a stand or appear to agree or negotiate an alternative, or quit? Make sure to discuss the common ethical issues facing salespeople and involving their customers and their companies. Also, is it a legacy of integrity?