The customers of your company have started to switch to


The customers of your company have started to switch to other competitors.

- Analyse each and every step of the buying decision process and highlight the steps the company can take in each stage.

- Explain three characteristics of your business-to-business market that differ from the business-to-customer market.

You must identify your example organisation and its products/services and markets, in enough detail for the marker to assess the appropriateness of your answer

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Operation Management: The customers of your company have started to switch to
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