You have a project that is very similar to the types of projects in PhelpCo (an all equity firm). On average the project is expected to generate positive cash flows starting next year (at t = 1) of $150,000, growing at 10 percent per year for the foreseeable future.
Currently the scale of PhelpCo is such that their earnings per share is $5.00. PhelpCo pays out all of its earnings as an annual dividend.
The current price of PhelpCo is $40.00 per share.
a. Given the above information about PhelpCo, what is the appropriate discount rate that should be applied to the cash flows of your project?