It is all about how the word is said and the meaning behind it. The connotation of a word is the feeling it gives you. The denotative is the literally meaning of the word. The connotative meaning of play conjours up a happy and light feeling compared to the denotative meaning of engaging in an act for fun. When you look the feeling of word, not the literally meaning, it often does change the way you look at a situation. Broadly speaking, the concept of feeling and literal meaning can be applied to a problem. A problem can be described as an opportunity (positive) or challenge (negative). We must remember there is something to be fixed, but the feeling it gives you is just as important. Folks, what other examples can we use to show this point?