Problem: Competitive Strategy Portraits Map
The Competitive Strategy Portraits Map analyzes and compares a firm's strategy state to those of its competitors. It shows how the firms in an industry exploit their resource portfolios, activity systems and value systems to satisfy their customers, compete and innovate. The map illustrates the concepts of resource portfolio, activity system and value system gaps and advantages. These gaps and advantages occur at the serving, competing and innovating stages. Competitive strategies rest on strong activity systems which are supported by the firms' resource portfolios and value systems. The activity systems ultimately allow the firms to satisfy their customers, compete and innovate successfully.
Evaluate the firms strategy portraits vis-a-vis competitors.
