1. The city has decided to convert some of its bus routes to light rail transit. To do so, it will need to acquire residential properties along the path of the new transit route and pay compensation to affected landowners. What authority will the city rely on to acquire the residential properties?
a. The authority to amend the zoning bylaw to permit the transit line.
b. The authority to expropriate the properties.
c. The authority to operate a transit system.
d. The authority to raise property taxes to pay for the transit line.
2. Managers of Kibbles ‘n Bits brand of dog food developed the “Do Your Bit for Kibbles and Bits” tour that covered 33 U.S. cities during a three-month period. The event involved having consumers in each of the cities enter their dogs in a competition to determine which dog would be picked for the brand’s next TV commercial, based on the quality of tricks the dog would perform to receive Kibbles ‘n Bits food. This is an example of ____.
a. cause-related marketing
b. public relations
c. sales promotion
d. database marketing
e. creating a customized event