1. Following severe flooding and storms in the southern United States, a leading US retailer used marketing public relations to let the public know of its support for flooding and storm victims in the southern United States. Company leaders were on several morning talk show programs discussing the money and aid they had provided to the affected areas and victims of these flooding and storms. This retailer is using ____ marketing public relations.
a. reactive b. proactive c. defensive d. tactical e. strategic
2. A person within a social network of family, friends, and acquaintances who has particular influence on other individuals’ attitudes and behavior is referred to as a(n) ____.
a. opinion leader b. facilitator c. mediator d. information leader e. mentor