Read the following:
Planning for the Great Unknown: The Challenge of Promoting Spectator-driven Sports Event Tourism by Richard Keith Wright
Department of Tourism, University of Otago, Dunedin, New Zealand
- Main theme/purpose
The purpose of this article is to review the logistical aspect of planning a major sports event. Various speculators and theorists developed profound statements as to the importance of planning a major event. Some researchers believe that planning a major sports event would bring unwanted attention to a region whereas other theorists suggest that planning a major sporting event would strengthen the country's economy by bringing much needed exposure for travel and tourism. Although 'elite' spectator-driven sporting events renders significant benefits for all parties involved (i.e. community and various stakeholders with common interests), the ability to plan and prepare for such an event has a series of difficult challenges which include; promoting, comprehensive research geared specifically to identifying the target audience, establishing the type of visitors the sporting event will attract, as well as the financial obligations needed to fulfill expectations. There are several factors to consider when planning an event which is the sole purpose of this article to discover what is entailed, to discover the market potential, the impact effective event planning will have on a country's main objective, and to predict the future demand of the specified sporting event.
- Research questions/Hypotheses
Identifying the unknown variables:
- How many international supporters would arrive at the event?
- How long would visitors stay to witness the event?
- What type of accommodations would be more appropriate for visitors?
- What accommodations would visitors expect?
- What is the best way to entertain visitors?
- Background literature to support research
- World Cup Competitions
- 1999 Rugby World Cup
- 2002 Soccer World Cup
- 2007 Cricket World Cup