The external Marketing Environment in the Global Marketplace
The car sharing business has grown in popularity throughout the world in densely populated major city centers. As the new marketing associate for U Drive Transport, you are tasked with conducting a thorough environmental scan of the global marketplace to identify and anlyze any opportunities or threats to the company, brand, and the product. To familiarize yourself with the car sharing industry, visit the websites of a few direct competitors of the company: perform a search for car sharing on the internet and look at two other competitors.
Watch the video on U Drive Transport.
Part two SWOT Analysis