The Business and Economics of Mass Media:
QUESTION ONE: Conceptualizing Media Economics
You have been invited to give a presentation to first year communication students at the University of Toronto. The Presentation’s objective is to provide an understanding of media economics. Your speech should focus on the following areas:
1. Defining media economics.
2. Outlining its importance to the media industry.
3. Highlighting some of the economic challenges facing the media industry.
4. Providing recommendations of how media economics could inform the current media environment.
Length: 6 pages PLUS REFERENCES double spaced.
Required Course Materials, Resources, Textbook(s):
• Doyle, G. (2002). Understanding media economics. London: Sage.
https://ehis.ebscohost.com/eds/ebookviewer/ebook/e000xna_251315_AN?sid=7373df42-d319-4033-a49a-79282d474199@sessionmgr10&vid=1&format=EB
Recommended Course Materials, Resources, Textbook(s):
• Publication Manual of the American Psychological Association, APA, 6th edition ISBN: 978-14338-0561-5
QUESTION TWO: Digital Technologies and Media Economy
Do digital technologies, especially the internet pose fundamental threats to well-established media players or do they create a larger media economy within which they can expand?
One Page plus references.